Large Danish company with global presence aimed to shift from own-store expansion to a new, franchise network to mitigate risk of entry to Middle East and Africa, test concept for further use.
Franchise network building
Global NGO sought understanding of democracy and public opinion in Libya to support political parties, NGOs and international actors engaged in driving Libya’s democratic transition.
We administered the first nationwide, public opinion surveys, assessed the capacity of 21 potential political parties and conducted more than 24 individual and multiparty trainings.
Findings assisted in shaping up political parties to represent the population and helped them transform their media and recruitment strategy, as well as perception of UN-led dialogue process. They were also presented to donors, IOs, government agencies and published in Foreign Policy, becoming the go-to agency on Libyan politics.