Can a Strategic Narrative save lives?

Can a Strategic Narrative save lives?

Can a Strategic Narrative save lives?

Advisory | Case
Bruhn NewTech

Probably not. But Bruhn NewTech can. Operating within the field of Chemical, Biological, Radiological and Nuclear (CBRN) defense, they provide software solutions to increase the number of people protected from airborne threats. In a market dominated by advanced terminologies and complex solutions, Bruhn NewTech revitalized their purpose and narrative to enhance understanding and increase engagement among key stakeholders, serving their course of becoming the subject matter expert within the field of CBRN.

Technology will become commodities – narratives will ensure distinctiveness

Companies operating with a clear and driving sense of purpose outperformed the S&P 500 by a factor of 10 between 1996 and 2011. The power of purpose can expand business opportunities and increase motivation among employees, if the purpose is well embedded in a strategic narrative that unites the understanding of the past, acknowledge the present, and compel a visionary future. Through questionnaires, interviews and workshops among employees a strategic narrative has been developed ensuring a coherent and distinctive positioning of Bruhn NewTech.

Increase the number of people protected from airborne threats

– Purpose of Bruhn NewTech’s existence

Advisory | Case
Bruhn NewTech

”We are software developers – but we are not in the business of making technological components or software for CBRN protection. We are in the business of saving human beings. Therefore, our purpose and the reason why we exist is to increase the number of people protected from airborne threats,” states Kristoffer Basse, Executive Chairman at Bruhn NewTech.

Increasing the visibility of the purpose and the embedment in the company, each project and solution is being calculated in terms of the contribution it makes to the number of people protected. Each life-saving solution implemented is therefore providing a clear contribution to the total number of people protected, which is the guiding star for Bruhn NewTech.

The purpose has been embedded and unfolded in a strategic narrative creating a shared understanding of the past, a reason for the work they are doing today, and a compelling vision for the future. All for the benefit of the human beings working in the company and the external relations.

 

 

Anchoring the narrative in stakeholder management

The purpose statement and the defined narrative has been anchored internally and externally across stakeholder groups. A large part of the involvement between Voluntās and Bruhn NewTech has circled around the external activation towards journalists, politicians, experts and institutions. Aligning product marketing, managing external relations, producing communications material and arranging events are all done from the foundation of the strategic narrative, ensuring a coherent identity throughout every touch point. In other words, the narrative has reinforced and aligned daily behavior with the larger purpose of Bruhn NewTech.

“We have a clear understanding of each of our external stakeholder groups. They are all met with the same story, but the engagement with each stakeholder group is intended to serve different needs. We want to be the go-to-source number one among journalists when a CBRN-expert is needed and become a trusted advisor among politicians to influence policies, but the strategic narrative is still the common foundation ensuring a coherent and distinctive positioning,” says Kristoffer Basse.

Important questions to ask yourself as a company

  • Why do we exist and how do we matter in the world?
  • What is our core cultural and commercial DNA?
  • Who are we and what are our virtues?
  • What is our vision and where are we going?
The CEO of Bruhn NewTech, Erik Juel Ellinghaus, making a demo of their life saving software solution for the Danish Minister of Defence, Claus Hjort Frederiksen.

Advisory | Case
Bruhn NewTech

Disciplined storytelling increase business opportunities

It requires a disciplined effort anchoring and conceptualizing the narrative in the everyday life of the company. Leaders are very important in the embodiment and extension of the narrative, ensuring that it is continuously interpreted and translated into all corners of the organization.

The strategic narrative has given us a common level of understanding of this 25-year-old company and a compelling direction and vision for the future to come, in a way that has made our products and services simpler to understand and easier to relate to,” says Kristoffer Basse.

Whether present in the media, in dialogue with politicians, cooperating with experts or institutions the disciplined storytelling potentially leads to increased business opportunities. With a purpose beyond profit and a clear narrative the customers gain a reason to believe and can better relate to Bruhn NewTech.

The cooperative relation between Voluntās and Bruhn NewTech is an ongoing journey to ensure the acceptance as the subject matter expert within the field of CBRN across stakeholder groups – all anchored in a purpose beyond profit. From conflict zones in the Middle East to sports venues and train-stations in the Western world, Bruhn NewTech will continuously work to increase the number of people protected from chemical terror and nuclear incidents. One human life at a time.

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Meaningful Policy
Case | COVID-19 | Libya

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The assessment aimed at gaining an understanding of the knowledge, attitudes, and practices as to transmission, prevention and treatment of the virus as well as of risks, available services in targeted municipalities, and preferred sources of information on COVID-19. As such, the assessment will allow UNICEF, the Libyan National Centre Disease Control, and the Ministry of Health along with other UN agencies and partners to provide an informed response to COVID-19 as part of risk communication and community engagement efforts.

As part of the assessment, Voluntās supported UNICEF in the development and implementation of a nationwide telephone survey in Libya with regional representativity. The analysis highlighted differences between Libyan nationals and non-Libyans (migrant population) to identify unique challenges for vulnerable groups. In addition to the final report, an online dashboard was created with the possibility of disaggregating data by region, gender and status of respondents. The findings presented to UNICEF will feed into UNICEF’s response to the COVID-19 pandemic in Libya. A final report as well as a dashboard were shared with UNICEF, the National Centre for Disease Control and the Libyan Ministry of health, to support effective COVID-19 response efforts.

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The Libyan labour market of the future

Meaningful Policy
Case | Libya

On December 9, Voluntās presented the outcomes of a recent feasibility study for the establishment of a Labour Market Information System (LMIS) in Libya to Libyan government and private sector stakeholders. The meeting was arranged by the UN Migration Agency (IOM), where the opening remarks were given by  the IOM Libya’s Chief of Mission,  Federico Soda. This event provided an opportunity for Voluntās to present and discuss work that had been carried out for most of 2020 on behalf of IOM and funded by the European Union.

Better matching of labour demand and supply is required to reduce unemployment rates in Libya. This will also have a direct impact on improving living standards reducing push-factors for irregular migration. The establishment of a LMIS in Libya presents an opportunity to enhance the efficiency of the labour market through improved skills development, employment generation, and evidence production for policymaking. IOM, with the support of the European Union, is currently supporting the Libyan Government in laying down the foundation for a future LMIS. As part of these efforts, Voluntās has now finalized a comprehensive feasibility study focusing on the institutional preconditions for such a system to be established. The study built on a robust analysis of the existing legislative framework, mandates, relevant stakeholders and networks, as well as availability and quality of existing labor market data and information. Voluntās conducted a gap assessment building on desk research, a review of global best practices, a survey, and a large number of interviews with international actors, government representatives, TVET institutions, employers, jobseekers, and research organizations. The study resulted in a blueprint for Libya, describing the current framework conditions for the establishment of a LMIS and outlining recommendations for the way forward.

The project was carried out on behalf of IOM in partnership with the Libyan Ministry of Labour and funded by the European Union. It adds to Voluntās’ portfolio of projects on migration and employment in North Africa, delivered for partners such as Hivos, IOM, MEDA, SPARK, and UNICEF.

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Supporting inclusive employment in Egypt’s ICT sector

Supporting inclusive employment in Egypt’s ICT sector

Supporting inclusive employment in Egypt’s ICT sector

Meaningful Policy
Case | Egypt | Employment
Situation

The Information and Communications Technology (ICT) sector is a key driver in Egypt’s economic plans, including its vision 2030. As a fast-growing sector, it has the potential to create many sustainable jobs in Egypt for a broad cross-section of society, thus achieving inclusive growth.

 

Project

Supported by the European Union, the Confederation of Danish Industry (DI) and the Federation of Egyptian Industry/Environmental Compliance Office (FEI/ECO) aimed to analyze the gaps between Egyptian businesses’ needs and the skills of the workforce in order to enable a dialog on new initiatives to increase employability and thus employment. In addition, the partners had a focus on inclusion of marginalized groups in the ICT sector, including youth and women, and improvement of the enabling environment for employers.

 

Voluntas Impact
In support of the project, Voluntas Policy Advisory supported the project through a needs assessment of job seekers and companies with up to 250 employees in the Egyptian ICT sector. Voluntas designed and analyzed a set of surveys for both students and employers in the ICT sector to identify the extent and character of the gap between labor supply and demand.

The assessment moreover identified constraints to entrepreneurship and doing business from the perspectives of both potential and actual entrepreneurs – including the barriers to female employment within the ICT sector. Finally, Voluntas supported the development of recommendations on practical policy changes to support future employment opportunities.

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Monitoring and evaluating job creation and entrepreneurship in the Maghreb region

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Monitoring and evaluating job creation and entrepreneurship in the Maghreb region

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Case | Employment | Maghreb
Situation

Entrepreneurship can make an important contribution to sustainable development as it is critical for job creation and can help expand opportunities for socially disadvantages groups – particularly women and youth. The Maghreb region has seen high youth unemployment for years, with unemployment rates of young people aged between 15 and 24 years ranging between 30.8% and 42% in 2019.

Hivos, an international organization that was founded in the Netherlands, has been working with co-working spaces in the Maghreb region (Egypt, Tunisia, Algeria and Libya) for several years.

In 2016, Hivos launched the “Co-Working for Sustainable Employment” program in collaboration with Mercy Corps Tunisia and other regional partners aimed to drive job creation and entrepreneurship in the Maghreb, with an emphasis on youth empowerment and particularly female entrepreneurship. It has supported a total of 33 co-working spaces and forged partnerships with different local organizations.

Specifically, the initiative aimed to contribute to the creation of 4,000 job opportunities for youth between 15 and 35 years – in particular young women and in medium-sized towns. The program was supported by the Dutch Ministry of Foreign Affairs, and is nested within their “Local Employment in Africa for Development“ (LEAD) program of preventing brain drain, irregular migration and radicalization by providing opportunities for young people.

 

 

Voluntas Impact

Voluntas Policy Advisory was asked by Hivos to conduct an evaluation of their “Co-Working for Sustainable Employment” program along the OECD-DAC criteria.

The evaluation aimed to assess the relevance, efficiency, effectiveness, sustainability and impact of the program, and to learn from the experience for future programming.

Furthermore, based on the results of the evaluation, Voluntas Policy Advisory advised Hivos on building a robust Monitoring and Evaluation framework for an extension of the program.

 

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