Increasing meaningfulness
for human beings and organizations.
We help organizations uncover their full potential and anchor it internally and externally – fostering meaningful work and meaningful brands.
in Advisory
Rooted in humanistic capitalism, we work to grasp the core meaning of organizations to anchor it in leadership, culture, strategy, performance management and brand – from building purpose and strategic narratives to measuring and operationalizing meaningfulness.
Our Expertise Areas in Advisory
Identity &
Strategy
Uncovering Purpose & DNA
Strategic Narrative
An ‘archeologic’ exercise uncovering the WHY and DNA anchored in a distinct narrative of WHO you are as an organization.
Purpose-driven Strategy
Developing strategies where the purpose is at the heart of the strategy inspiring organizations to think from the DNA
Sustainability Strategy
Defining impact roadmap, initiatives and KPI’s anchored in UN’s Sustainable Development Goals
Cultural DNA and Virtues
Defining virtues and non-financial KPI’s to lay the foundation of the cultural DNA and desired behavior
Organizational Structure
Designing and re-aligning organizational structure to the DNA and aligning all operations along
Equity Story and Cultural Due Diligence
Conveying the existing organizational culture and assessing the fit for successful integration in Mergers & Acquisitions
Performance Management
Realizing human potential
360 Leadership Assessment
Framework for reviewing leaders from a 360-degree perspective deeply anchored in the virtues and the purpose
Behavioral Targets
Mapping and aligning targets with strategy and purpose to promote and enhance desired behavior
Meaningfulness Survey
Measuring the level of meaning and engagement in the workplace through the Meaningfulness Quotient (MQ)
Operating Model & Principles
Reviewing capabilities among the total pool of human potential and identifying the gaps
Performance Feedback Frameworks
Replacing the traditional ‘Annual Performance Reviews (or MUS) with Self-awareness Conversations and Meaningfulness Conversations
Compensation & Rewards
Incorporating Cultural Key Performance Indicators (C-KPIs) to promote cultural behavior aligned with the DNA and the strategic narrative
Education &
Training
Training Meaningful Practices
Self-awareness Excercises
Individual or group learning sessions building self-awareness and trust to enable team-work and high performance
Meaningful Leadership
Developing and preparing the leaders of today and tomorrow to lead with purpose and create meaning for their employees
Key Account Management & Sales
Teaching techniques on how to incorporate professional intimacy instead of professional distance to establish strong relationships
Team Building
Uniting teams by building individual and collective self-insight based on strengths, weaknesses and collective targets
The latest
insights
from Advisory

What is a Meaningfulness Conversation?
The Meaningfulness Conversation is based on a dialogue about the barriers that in life or at work stand in the way of realizing the meaning that you aspire to and need.

Can a Strategic Narrative save lives?
Probably not. But Bruhn NewTech can. Operating within the field of Chemical, Biological, Radiological and Nuclear (CBRN) defense, they provide software solutions to increase the number of people protected from airborne threats.

The worlds first meaningfulness survey in a public setting
Horsens Municipality’s department for ‘Handicap, Psychiatry and Socially Vulnerable’ (HPS) was curious to investigate the degree of meaning their employees experience in their work.
Management consultants by profession and philosophers by heart, we work with public actors, private enterprises and investors from around the world in shaping investment strategies, business development and policy with a meaningful impact. We believe it significantly increases the quality of living, while we know it sustainably accelerates the productivity and profitability of doing business. We pursue advisory, investments and analytics to bring a fundamental change to the way human potential is led and realized.