Increasing meaningfulness
for human beings and organizations.

We help organizations uncover their full potential and anchor it internally and externally – fostering meaningful work and meaningful brands.

What we do
in Purpose Advisory

Rooted in humanistic capitalism, we work to grasp the core meaning of organizations to anchor it in leadership, culture, strategy, performance management and brand – from building purpose and strategic narratives to measuring and operationalizing meaningfulness.


Clarifying Purpose & Virtues

Defining the Strategic Narrative


Aligning Leadership

Developing strategies


Providing Analyses & Insights

Developing Tools & Processes


Maintaining the Internal Loop

Maintaining the External Loop

The latest
from Purpose Advisory

Can a Strategic Narrative save lives?

Can a Strategic Narrative save lives?

Probably not. But Bruhn NewTech can. Operating within the field of Chemical, Biological, Radiological and Nuclear (CBRN) defense, they provide software solutions to increase the number of people protected from airborne threats.

Management consultants by profession and philosophers by heart, we work with public actors, private enterprises and investors from around the world in shaping investment strategies, business development and policy with a meaningful impact. We believe it significantly increases the quality of living, while we know it sustainably accelerates the productivity and profitability of doing business. We pursue advisory, investments and analytics to bring a fundamental change to the way human potential is led and realized.


Wildersgade 10b

3rd floor

1408 København K


2 Rue Hannibal

Gammarth Supérieur



+45 30 53 59 79