5-Year Africa strategy development

Meaningful Societies
Africa | Strategy
Situation

Large Denmark-based multinational wished to develop a 5-year strategy to expand its current global presence to the African continent but limited reliable market information was available for decision making and long term planning

 

Solution

Relying on our continent-wide partner network and independent research, We created country specific entry and operation models, channel strategies, business cases and a set of distinctive tools to guide execution.

Outcome

The Africa expansion strategy helped the multinational understand its potential in different African markets and following the proposed plan, market entry into key markets was initiated.

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Meaningful Societies

Voluntās expands into Sudan

Voluntas is expanding geographically. Earlier this year, we established a partnership with Sudan Polling and Statistics Center (SPSC). Dana Fuentes, a senior associate with Voluntas who until recently was based in Tunis, relocated to Sudan last month to support our expanding presence in the country. Dana will be supported by Nada Elamin. We will be opening an office in Khartoum in the coming months.

Sudan