5-Year Africa strategy development

Situation

Large Denmark-based multinational wished to develop a 5-year strategy to expand its current global presence to the African continent but limited reliable market information was available for decision making and long term planning

Solution

Relying on our continent-wide partner network and independent research, We created country specific entry and operation models, channel strategies, business cases and a set of distinctive tools to guide execution.

Outcome

The Africa expansion strategy helped the multinational understand its potential in different African markets and following the proposed plan, market entry into key markets was initiated.