5-Year Africa strategy development
Situation
Large Denmark-based multinational wished to develop a 5-year strategy to expand its current global presence to the African continent but limited reliable market information was available for decision making and long term planning
Solution
Relying on our continent-wide partner network and independent research, We created country specific entry and operation models, channel strategies, business cases and a set of distinctive tools to guide execution.
Outcome
The Africa expansion strategy helped the multinational understand its potential in different African markets and following the proposed plan, market entry into key markets was initiated.
Related Insights
Realizing women and girls’ human potential in Sudan
With Sudan still ranking as the 138th state out of 162 countries in the Gender Inequality Index, millions of women face economic and political exclusion. These challenges are especially exacerbated amongst refugee women. As such, changing perceptions and attitudes, and ensuring vulnerable women and girls have access to opportunities is a long-term effort, which can only be achieved by involving local stakeholders and civil society organizations currently playing an active role in the development of their communities and their country.
Voluntās expands into Sudan
Voluntas is expanding geographically. Earlier this year, we established a partnership with Sudan Polling and Statistics Center (SPSC). Dana Fuentes, a senior associate with Voluntas who until recently was based in Tunis, relocated to Sudan last month to support our expanding presence in the country. Dana will be supported by Nada Elamin. We will be opening an office in Khartoum in the coming months.
