/voˈlun.tas/ (Latin):

will, goal, purpose, meaning

Our expertise

Voluntās was created in 2015 by philosopher and business executive Morten Albæk with a clear purpose: to bring a fundamental change to the way we lead and realize human potential. We pursue advisory, investments and analytics that bring a fundamental change to the way human potential is led and realized.

Policy

We help remove barriers between humans and their potential - by enhancing innovative and enlightened policy-making, and bringing transparency and accountability to the efforts and impact of public actors.

Purpose and Brand Activation

Rooted in humanistic capitalism, we work to grasp the core meaning of organizations to anchor it in leadership, culture, strategy, performance management and brand - from building purpose and strategic narratives to measuring and operationalizing meaningfulness.

Investments

For us, the value of money depends on how it is earned. We advise companies and investors that work actively with meaningfulness and social responsibility on market entry, fundraising for rapid scaling as well as investment management.

Realizing human potential in Egypt

Case: Policy

To enhance the ability of young Egyptians to seek fulfillment of their full human potential, we are supporting the Information & Communication Technology (ICT) sector in becoming a vehicle for inclusive growth. In collaboration with Confederation of Danish Industries (DI) and Federation of Egyptian Industries (FEI), we identified the main skill needs in the sector, how the skills of young Egyptians match these requirements and how FEI and the Egyptian government can help bridge the gaps.

**Discovering why Danske Commodities exist**

Case: Purpose and Brand Activation

We facilitated the process of defining a strategic narrative for Danske Commodities, a Danish independent energy trading house. Danske Commodities challenges market inefficiencies with international trade, moving energy from where there’s more than needed to where it’s needed most.

Bringing JYSK and the ‘MQ’ to UAE

Case: Investments

We have facilitated the creation of Mercurius International, which is bringing the highly successful Danish retailer JYSK to the United Arab Emirates. In addition to bringing affordable quality Danish design to a new country, we will also implement our meaningfulness survey in all of the JYSK stores to track the Meaningfulness Quotient (MQ) among their employees.

New book from Morten Albæk

Never have we been more educated, more wealthy, and never have we lived longer with more opportunities in life. At the same time, we have never been more stressed, anxious, depressed or lonely. In his new book, Morten Albæk investigates this paradox while giving his view on how we ensure that the lives we live become as meaningful as possible. Available soon in English.

Get a copy

From values to virtues

At Voluntās we do not have values. We have virtues. The concept of value originates from the language of economics, whereas the concept of virtues originates from the language of morality. Voluntās is not about economics, but all about morality. We are a fundamental change to the way money is earned, spent and invested.

Learn More

Management consultants by profession and philosophers by heart, we work with public actors, private enterprises and investors from around the world in shaping investment strategies, business development and policy with a meaningful impact. We believe it significantly increases the quality of living, while we know it sustainably accelerates the productivity and profitability of doing business. We pursue advisory, investments and analytics to bring a fundamental change to the way human potential is led and realized.

Copenhagen

Wildersgade 10b

3rd floor

1408 København K

Tunis

28 Rue du Commandant Bejaoui

Carthage Dermech

Tunis

Contact

info@voluntasgroup.com

+45 30 53 59 79