/voˈlun.tas/ (Latin):will, goal, purpose, meaning
Voluntās was created in 2015 by philosopher and business executive Morten Albæk with a clear purpose: to fundamentally change how we lead and realize human potential through advisory, investments and analytics.
We help remove barriers between humans and their potential - by enhancing innovative and enlightened policy-making, and bringing transparency and accountability to the efforts and impact of public actors.
Rooted in humanistic capitalism, we work to grasp the core meaning of organizations to anchor it in leadership, culture, strategy, performance management and brand - from building purpose and strategic narratives to measuring and operationalizing meaningfulness.
For us, the value of money depends on how it is earned. We advise companies and investors that work actively with meaningfulness and social responsibility on market entry, fundraising for rapid scaling as well as investment management.
Realizing human potential in Egypt
To enhance the ability of young Egyptians to seek fulfillment of their full human potential, we are supporting the Information & Communication Technology (ICT) sector in becoming a vehicle for inclusive growth. In collaboration with Confederation of Danish Industries (DI) and Federation of Egyptian Industries (FEI), we identified the main skill needs in the sector, how the skills of young Egyptians match these requirements and how FEI and the Egyptian government can help bridge the gaps.
Discovering why Danske Commodities exist
Case: Purpose Advisory
We facilitated the process of defining a strategic narrative for Danske Commodities, a Danish independent energy trading house. Danske Commodities challenges market inefficiencies with international trade, moving energy from where there’s more than needed to where it’s needed most.
Bringing JYSK and the ‘MQ’ to UAE
We have facilitated the creation of Mercurius International, which is bringing the highly successful Danish retailer JYSK to the United Arab Emirates. In addition to bringing affordable quality Danish design to a new country, we will also implement our meaningfulness survey in all of the JYSK stores to track the Meaningfulness Quotient (MQ) among their employees.
From values to virtues
At Voluntās we do not have values. We have virtues. The concept of value originates from the language of economics, whereas the concept of virtues originates from the language of morality. Voluntās is not about economics, but all about morality. We are a fundamental change to the way money is earned, spent and invested.